How Schollege started.

In 2012 I was working as a rollout manager for a multinational telecommunications company in Saudi Arabia. That year I watched a film called Limitless. The story is science fiction, but the question underneath it is not: what would you be capable of if you could actually use everything you have?

I could not let it go. I wanted to know whether the question had a real answer.

So I started reading. Except I did not enjoy reading, which is how I found Audible, and after that I listened to books everywhere: in the car, on site, between meetings. One of them was The 4-Hour Workweek, and it opened a door I did not know existed. Then came YouTube, and then Udemy, where I studied affiliate marketing, ecommerce, dropshipping and every other way people were building something of their own.

I was not planning a business. I was answering a question.

By 2014 I was talking about this constantly. One evening a friend said, you know a lot about this, you should teach it. We both laughed.

My first course went live in 2015. It failed so completely that I deleted it and decided never to do it again. Then I built a second one. In October 2015 it earned its first income, and something changed. Not the money. The proof that a person can learn something properly and pass it on well enough that it changes what someone else can do.

I did not publish under my own name. From the beginning I wanted a brand that could carry more than one teacher, because the goal was never to be a personality. It was to build something that outlasts me.

What followed was eleven years of doing the same thing over and over, with a different subject each time.

I learned affiliate marketing and taught it. Ecommerce, dropshipping, digital marketing, automation. I built a small digital marketing agency and worked with businesses in Australia and with international companies including CJ Dropshipping and InVideo. The courses went out on Udemy and on other platforms, including Entrepreneur and AppSumo, and over eleven years more than 360,000 students came through them.

Those courses also did something I do not talk about often. When we moved to Australia and the years were hard, that work is what carried us. I know what it means for a skill to become a livelihood, because it happened in my own house.

I did with AI what I had done with everything before it. I learned it properly, used it in my own work, and then taught it.

The difference is scale. Digital marketing changed how a business found its customers. AI changes how the work itself gets done: how documents are read, how decisions are prepared, how a team spends its day. So I stopped calling what I do digital transformation and started calling it what it is, AI transformation.

Alongside all of this I have spent twenty two years in engineering and infrastructure, across water, civil, mining and utilities, delivering EPC projects and managing subcontractor packages. That is not a side note. It is the reason our clients are engineering, construction and project delivery businesses. Inside them we train every department, finance, HR, legal, procurement, because that is where the repeating work sits, and it is how the work spreads: the same problems appear in businesses that are not engineering at all. We are open to those, and we start from the ground we know best. I have read the tender documents. I have chased the deviations. I know exactly which hours are being wasted, because they were my hours.

Schollege began in 2019. It started with one person, which is the honest version, and it was always designed to become more than one.

Today Schollege is an AI enablement and transformation agency. We train teams to use AI properly, we find the work in a business that is genuinely worth automating, and we build the systems that do it, inside our clients’ own environments so their data never leaves their hands.

We are not a software vendor passing through. Our measure is what your people can do after we leave.

Fourteen years ago I was a rollout manager in Saudi Arabia asking whether people could do more than they were doing. I have an answer now, and it turned out not to be a pill. It was learning, and the right tools, and someone who has done the work sitting next to you while you learn them.